Most of us would name our government, the business world and the individual. Depending on the issue in focus, society allocates responsibility to one of the previously mentioned stakeholders. As we are entering the new millennium there seems to be consensus on the fact that society's value added should not solely be measured in monetary terms. As individuals we are becoming more aware of our global surroundings and see an interest in the world becoming a better place. This is exemplified by public outcries against sweatshops in less developed countries and colossal accounting fraud in the USA. Our society is awakening slowly from an era were cold cash ruled. We are turning our eyes towards the problems that go along with a cynical consumerist society.

This is not enough!
We must start facing and disentangling the numerous problems that, when solved, can benefit society as a whole. In order to do this, stakeholders in our society have to take responsibility for their actions.

Most big Danish corporations have accepted to work towards taking such responsibilities. Even so a critical perspective should be applied when assessing their efforts. Are they really living up to their lovely values or is it just a great way to quiet the media? Nevertheless, are we in fact overlooking one of the major underlying problems?

What is our educational system doing? Are they acting in the best interest of our society?
If business accepts a responsibility then why shouldn't universities and business schools. As large organizations, they have a responsibility to promote HIGH ethical standards and a HIGH degree of responsibility acceptance. Unfortunately it doesn't seem to be the case that they are taking an active role in supplying our society with conscious and responsible citizens. Why aren't they keenly trying to bridge the gap between what our society needs and what the educational system mass produces?

Before our society can start to truly learn, work and live ethically, the corporate world along with our ethically hampered educational system must learn to function morally. They must act in the best interest of society and not based upon an old fashioned societal philosophy.

WELLaarhus has been founded to fill a vacuum created by an insufficient focus on our future society's best interest. Hopefully we may influence and perhaps change an outdated societal philosophy, which also resides in Aarhus's environment.

Inspired by the proactive effort of several students from Copenhagen Business School, students from the Aarhus School of Business have chosen to partake in promoting active citizenship. Why? WELL, ...we care! Do you care?