By Cheryl Iseli, WELL

Freeman went beyond the basics of stakeholder theory and also introduced "A New Approach to CSR: Company Stakeholder Responsibility" - as opposed to the traditional use of the acronym "Corporate Social Responsibility." The intimate venue at Dalgas Have allowed for an in-depth student discussion to follow Ed Freeman's presentation and students interacted asking a variety of questions.

Students said:

"Freeman engaged the students and really had his own 'stakeholder dialogue' with us! I think that's one of the reasons I learned so much and why it was so successful." - KD, CBS

"I saw it as a great opportunity to "pick the brains" of one of the greatest thinkers of our time within management. It happened to be a really intimate and rewarding seminar in a very informal setting." - AR, CBS

Edward Freeman himself stated:

"The WELL students were engaging. Some of the best students I've encountered in 25 years of teaching. They are going to change the world for the better."

What a great experience for all those that participated! Don't miss the next WELL event where you can help us 'change the world'!

Downloads:

PowerPoint from Freeman's Presentation

Two of Edward Freeman's Papers (with co-authors):
- A Stakeholder Approach to Strategic Management
- A New Approach to CSR: Company Stakeholder Responsibility