With two seminars on Ethical Fashion we want to provide a forum for learning and discussion. The hope is that we with the invited speakers and a broad audience can create a debate about what ethical fashion is, where it is going and what outcome different actors from academia, business and NGOs can expect to see. In both seminars all speakers will have a confined time for presenting their viewpoints followed by a general debate session in the end. Associate Professor Lise Skov, from Department of Intercultural Communication and Management is moderator.

Seminar 1: BUSINESS CASES, STRATEGIES AND BRANDING IN ETHICAL FASHION

What constitutes ethical fashion? What are the motives behind establishing a fashion company where profit is not the only goal? Is green really the new black?

The seminar will provide some interesting real-life cases on ethical fashion – from the small upstart company, Anando & Skyum, to the big player, IC Companys. Morevover, Rasmus Bech Hansen from the branding company, Kontrapunkt, will speak about truth, lies, branding and CSR.

Alvaro Bedoya, Anardo & Skyum
Anardo & Skyum, is a Danish fashion company which designs, produces and exports sustainable fashion. The clothing is created in co-operation with Andean communities, whilst following the principles of fair trade.

Thomas Ernfeldt, Supply Division Manager of IC Companys
IC Companys is one of the largest fashion companies in northern Europe, and considers corporate social responsibility (CSR) to be a natural part of its business. The IC Companys daughter company, Jackpot is working with MADE-BY, an umbrella organisation of socially and ethically committed fashion labels, on increasing the amount of organically grown cotton used in Jackpot’s production.

Rasmus Bech Hansen, Co-managing Director, Kontrapunkt
Rasmus will be focusing on corporate social responsibility in the fashion industry, and will provide a critical and reflected perspective on branding CSR.

Time: 11:00-12:30
Place: Auditorium SP 08, Solbjerg Plads, CBS


Seminar 2: BEYOND THE LABEL: SUPPLY CHAINS AND CONSUMER PERSPECTIVES IN ETHICAL FASHION

What’s behind an ethically conscious label? This seminar will move down the supply chain and focus on the workers, the certification and the inspections before the clothing hits the racks.

With this second seminar we wish to zoom in on the organisations and companies that are keeping an eye on the fashion companies and helping them certify their products - from the international Clean Clothes Campaign to the Danish consumer council. Annemarie Meisling of the Confederation of Danish Industries will give her take on supply chains in developing countries, and Jonas Giersing of Max Havelaar will present the Fairtrade/Max Havelaar labelling system in relation to clothing.

Grit Munk Senior Economic Advisor, Danish Consumer Council
Clear, comprehensible and reliable information when shopping are some of the current demands from consumers. Grit Munk will provide insights about consumer-related issues related to buying ethical products.

Annemarie Meisling; Consultant, The Confederation of Danish Industries (DI)
Annemarie is a specialist on supply chain management in developing countries with focus on textiles, and will speak about the impact of ethical and non-ethical textile industries in developing countries.

Dorte Sørensen responsible for Clean Cloth Campaign (CCC), Denmark
Clean Clothes Campaign in Denmark targets Danish companies in matters concerning ethical practices in textile production and supply chains. The organisation is as part of the international CCC network – which includes partners in countries where the garments are made - to join together for coordinated international campaigns.

Jonas Giersing, Product Coordinator;Max Havelaar
Max Havelaar Denmark works with labelling and promotion of clothing made from Fairtrade certified cotton. Jonas will present the Fairtrade/Max Havelaar labelling system in relation to clothing.

Time: 13:00-14:30
Place: Auditorium SP 08, Solbjerg Plads, CBS